About Stahla

Stahla provides high-end restroom and shower trailer rentals that elevate events and support job sites with comfort, cleanliness, and reliability. We are committed to hassle-free service, clear communication, and professional delivery—values that have made us a trusted partner in 17 states and growing.

Every member of our team plays a role in creating this exceptional experience for our customers. Whether it’s answering calls with kindness, setting up trailers with precision, or building relationships with vendors and clients, we believe in doing everything with integrity and purpose.

What We Do

Stahla Services is a leading provider of restroom and shower trailers, committed to quality and customer service. We cater to a diverse range of customers, ensuring exceptional experiences with our top-tier mobile facilities for events, construction sites, and more. Our team is passionate about innovation and delivering outstanding service. Join us in defining excellence within the mobile restroom and shower trailer industry.

Description

The Head of Marketing is responsible for leading brand strategy, demand generation, and marketing execution across all markets. This person will continue to build Stahla’s marketing engine — developing campaigns, improving online presence, supporting revenue goals, and ensuring our brand remains premium, consistent, and distinctive.

This role combines strategic direction with hands-on execution, perfect for a builder who can create systems, lead creative initiatives, and partner closely with Sales and Operations to drive results.

Essential Job Functions

Oversee website performance, brand alignment, and lead conversion.
Partner with web developers to improve user experience, speed, and SEO.
Manage Google Business profiles across all regions to ensure a strong online reputation.

Build and optimize digital funnels: Google Business, SEO, GEO, PPC, website improvements, landing pages, remarketing, and email campaigns.
Track key KPIs (cost per lead, conversion rates, website performance) and adjust campaigns for ROI.
Partner with Sales to support territory-specific lead goals.
Drive consistent lead flow for events, construction, municipalities, and emergency response segments.
Monitor regional market trends, competitor strategies, pricing shifts, and emerging opportunities.
Provide insights to Sales and Leadership that inform strategy and territory growth.
Develop playbooks for entering new markets and supporting new shop openings.
Own and evolve the Stahla brand across all channels, regions, and customer touchpoints.
Ensure consistent brand standards across design, copy, social media, print materials, signage, truck/trailer wraps, and sales collateral.
Lead creative direction for photography, video, campaigns, and brand storytelling.
Manage vendor partners (design agencies, photographers, printers, etc.).
Protect the premium feel and high professionalism of the Stahla brand.
Develop marketing strategies that increase inbound leads across regions.

Create and manage a content calendar across platforms (LinkedIn, Facebook, YouTube, Instagram).
Lead storytelling around customer experiences, team culture, case studies, trailer features, and community engagement.
Oversee production of blog posts, videos, photos, social content, and email newsletters.
Oversee development sales enablement content — brochures, sell sheets, decks, proposals, and event materials.
Partner with Sales to align campaigns with revenue goals.
Support Operations with training materials, signage, trailer documentation, and brand-aligned tools.
Work closely with leadership on quarterly and annual strategic planning.
Support recruiting efforts with branding, employer brand content, and hiring campaigns.

What Success Looks Like

Within 12 months, this leader will have:

A consistent, elevated brand across all regions and assets.
Strong and predictable inbound lead flow supporting revenue targets.
A well-structured marketing calendar with steady content output.
Improved website performance, SEO rankings, and conversion rates.
Strong social media presence with increased engagement and growth.
Clean, professional, brand-aligned sales collateral and signage.
Clear systems and repeatable processes for all marketing functions.

Preferred Talents

4+ years in marketing, brand management, or growth leadership.
Experience in B2B, rentals, construction, events, logistics, or similar industries preferred.
Strong understanding of digital marketing, SEO, GEO, PPC, and analytics.
Proven ability to build a marketing function from scratch in a high-growth environment.
Creative and strategic thinker with strong execution skills.
Experience managing vendors and internal creative resources.
Proficiency with Canva, Adobe Creative Suite, or similar creative tools.
Deep alignment with Stahla’s values.

Who You Are

A builder who loves creating structure where none exists.
A storyteller who understands how to elevate a brand’s presence.
A hands-on marketer who can both plan and execute.
A data-driven decision-maker with an eye for design.
A collaborative partner who works well with Sales, Operations, Finance, and Leadership.
Someone who embodies humility, clarity, and excellence.

Benefits

$200.00 health insurance stipend per month
$100.00 cell phone stipend per month
401k matching
PTO: 120 hours (15 days) per year
Company Holidays: New Year’s Day, Independence Day, Thanksgiving, Memorial Day, Labor Day, Black Friday, Christmas Eve Day, Christmas Day
Free third-party counseling services
Note: This totals a $5,500-$7,500 Yearly Benefit Valuation based on usage.

Physical Requirements and Working Environment

Must have access to and be able to use phone, computer, internet connection, and email.
Ability to handle multiple computer programs, systems, and communication tools simultaneously.
Fast-paced and dynamic client and vendor communication environment.

Hours

General workday is 8AM-4PM
Weekend work included as needed

Core Values

Humble Leadership

We’re all toilet scrubbers—here to serve within our role. We keep our feet firmly on the ground, knowing that taking ourselves too seriously just gets in the way of the real work.

Systemize Excellence

We innovate processes that can easily—and quickly—be followed by all. When the pedal hits the metal, we move faster than the issue. We are always prepared. We operate at our best personally and organizationally. We enjoy a good challenge.

Extremely Profitable

We take relentless ownership of our role to create extreme margin so we can continually go above and beyond for customers, employees, and vendors.

What We Look For

We’re interested in team members who:

Enjoy working independently but also contribute well in a team.
Embody our values of clarity, integrity, and service.
Value clear communication and professional service.
Thrive in a hands-on, fast-moving environment.
Take pride in delivering quality results, no matter the task.

Employee Acknowledgment

I acknowledge that I have received, read, and understand the duties and expectations for the job listed above. I agree to perform the duties outlined and to comply with all standards established in the performance of this job.